Cyberbulling Research Paper Example | Topics and Well Written Essays - 1250 words - 1

Cyberbulling - Research Paper Example Unlike traditional bullying, cyberbullying offers anonymity to bullies contributing both to impunity of offenders. Alongside with anonymity, it is the significant distance between bullies and the bullied that lead to crueler actions and more serious consequences. The rise of cyberbullying is caused by technology, especially by the Internet, introduction of which was soon followed by chat rooms. The latter were supplemented by AOL Instant Messenger, a program that allowed users to communicate with each other privately or in public chat rooms for hours. With its development, AOL Instant Messenger allowed creation of group-specific chat rooms. Telecommunication advances also contributed to proliferation of cyberbullying and cell phones in particular. The first generation of these telecommunication devices did not cause the rise of cyberbullyin; the second generation, however, did. The cell phones of the second generation appeared in the 1990s, and then spread widely. In 2010, about seventy-five percent of teenagers in the United States had cell phones, and one third of them sent three thousand messages per month. Today, about seventy-eight percent of teeangers are owners of cell phones (Donegan, 2012). Further development and spread of the Internet as well as the introduction of social networking websites also have fostered cyberbullying. All the social networks allow to create profiles, which include personal information, photos etc., and communicate with other people. Such publication of personal information and distanced communication is dangerous for children because it puts them in the position of either a victim of cyberbullying or an active offender (Donegan, 2012). The relatively short history of cyberbullying is notable for a significant number of suicides committed by victims. One of the most well-known cases is the case of a girl named Maggie Meier. She committed suicide in 2006 after her sister and mother created a fake account

Marketing Research Essay Example | Topics and Well Written Essays - 2000 words - 1

Marketing Research - Essay Example The marketing strategy depends a good deal on the research which has come about with the passage of time. The marketing research realms find out the exact dynamics of the market and then study the basis of how products and services would be targeted to the relevant market domains. The last part signifies the real role of the marketing strategy and how it has been instrumental at shaping up actions and behaviors by the people who matter the most within any marketing scenario. Organizations conduct marketing research so that they could know what kinds of preferences are being followed by the people who fall under the category of the target audience1 (Fahy, 1996). These elements are severely important because these emphasize the need for getting the act together to make the marketing strategy a success in the long run. However, if the marketing research realms are not properly worked upon, there would be serious predicaments within the understanding that is reached upon within the ranks of the marketing strategy that has been drawn up. There is a dire need to set things right within the marketing research dynamics so that the organization grows as a whole, and the business practices are given the required room and expertise through the proper inputs of the people who matter the most, and their preferences which remain quintessential on any given day. Marketing research is the amalgamation of data that has been taken over a period of time within the reins of business realms. It takes into account the qualitative as well as the quantitative details which are pursued for a particular area of study and hence the results are envisaged only after the research has been completed. Marketing research is a fact finding exercise and it requires extensive planning and allocation of much needed resources on the part of the researching party. The purpose of marketing research is to seek for answers that are raised in the wake of different queries and questions, all of which for m the vital part in the implementation of the marketing strategy for an organization. There are two different marketing research methodologies – the primary research and the secondary research, both of which require extensive finding of data and knowledge on the organization’s part. The primary research methods include sampling through questionnaires, survey methods and one-on-one interviews. The questionnaires could be open ended where there is room for respondents to spell out as much information as needed or these could be close ended where the respondents are tied to certain answers from which they need to choose. These could also be mixed ended – having a combination of open ended and close ended questions and queries. The survey could be through interviews and questionnaires. This is basically a case of quantitative research where quantities and figures could be tabulated rather than quality which is judged through the use of secondary research methods. Th e secondary research methods include the usage of books, journals, websites, encyclopedia and other related information and knowledge which have already been sorted out and has been documented for pretty much the same purposes. Moving ahead further, a marketing strategy is a long term end point where the business organization wants to see itself in a particular duration of time. It indeed is the end goal where it wants to reach before it draws up another vision statement.