EXTERNAL FACTOR EVALUATION MATRIX FOR McDonalds mess cardinal External Factors| Weight| Rating| Weighted arrive at| Opportunities| | | | 1. sum up economic consumption of refrain feed | 0.09| 4| 0.36| 2. Demand for quick viands in non-traditional locations, such as shopping malls, universities, hospitals, and former(a) high-traffic areas.| 0.09| 3| 0.27| 3. Increasing trend of working mothers and oneness parents| 0.08| 3| 0.24| 4. 60% of population is of youngsters | 0.09| 2| 0.18| 5. Expansion: empennage marking different cities and towns in PakistanNew university campus openings desire UCP| 0.05| 1| 0.05| 6. University campus openings in new locations like UCP| 0.1| 3| 0.3| Threats| | | | 7. Other fast sustenance restaurants like McDonald, Dominoes, Pizza Hut, Fine Pizza etc| 0.12| 3| 0.36| 8. health and fare conscious consumers| 0.08| 2| 0.16| 9. Animal diseases like skirt influenza | 0.075| 2 | 0.15| 10. Rising sale of substitute products| 0.085| 3| 0.255| 11. changing preferences of consumers| 0.07| 3| 0.21| 12. Competitors influence on employee turnover| 0.07| 2| 0.14| wide| 1| | 2.675| DESCRIPTION Opportunities: 1.
Increase consumption of fast food for thought A major opportunity for McDonalds is that consumption of fast food has increased and people are demanding this causa of food more(prenominal). So McDonalds pot open its more volcanos and can domiciliate in cope withing this need gap. That is why it is rated 4 and pull outs the weight of 9%. 2. D emand for fast food in non-traditional locat! ions, such as shopping malls, universities, hospitals, and other high-traffic areas McDonalds has an opportunity to open its outlet near shopping malls and hospitals where it can attract a full-grown chunk of customers. It is an opportunity for McDonalds because people after get tired from shopping beg for some fast food and McDonalds can fulfill their desire. That is why it is...If you want to get a full essay, fix it on our website:
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