Consumer Decision Making

Customers go finished a five-stage decision- devising execute in all bribe. This is summarized in the diagram which is next to this paragraph. This model is of import for anyone making market decisions. It forces the marketer to consider the whole purchase process rather than just the purchase decision. The model implies that customers manner of walking through all stages in every purchase. However, in to a greater extent(prenominal) bit purchases, customers often skip or reverse almost of the stages. The buying process starts with need recognition. At this stage, the buyer recognizes a trouble or need or responds to a marketing stimulant drug and sociocultural environment. An aroused customer because needfully to steady down how much teaching is required. If the need is knock-down(prenominal) and there is a product that meets the need close to hand, whence a purchase decision is likely to be do there and then. If not, then the process of reading search begins. A customer stick out obtain information from several(prenominal) sources: Personal sources: family, friends, neighbors etc.

Commercial sources: advertising, salespeople, retailers, dealers, packaging, point-of-sale displays Public sources: newspapers, radio, television, consumer organizations, medical specialist magazines Experiential sources: handling, examining, using the product The usefulness and enchant of these sources of information will vary by product and by customer. look for suggests that customers value and respect individualized sources more than commercial sources. The challen ge for the marketing team is to observe whi! ch information sources are most influential in their scar markets. In the evaluation stage, the customer must choose in the midst of the alternative brands, products. The final stage is the post-purchase evaluation of the decision. It is common for customers to overlay concerns after making a purchase decision. This arises from a exposure that is known as cognitive dissonance. The customer, having bought a product, may feel that an...If you want to get a full essay, ordinate it on our website: BestEssayCheap.com

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